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Nation wide campaign for shortsea shipping

Date: 12/06/2014

This year the Shortsea Promotion Centre of Norway is organizing a major marketing campaign covering all large cities in Norway.

‚ÄčThe kick-off was organized in Oslo on May 22nd. Fifteen cities will be visited in all. Transport users will be invited to breakfast meetings to get an update on shortsea shipping. The campaign will end at the Norwegian Transport and Logistics event in Oslo in October.

The key elements of the campaign are:

  • A magazine of 80 pages to be distributed to 6 000 transport buyers and providers.
  • Breakfast meetings with customers in 15 cities.
  • A range of videos explaining the use of shortsea shipping.
  • Telemarketing to transport users to gather transferable cargo.
  • An App guiding customers to the best shortsea solutions
  • Three conference sessions at the national Transport and Logistics Conference in Oslo in October

The aim is to meet more than 500 transport users and to identify 2 million tonnes of transferable cargo from more than 100 customers.

The campaign is sponsored by 30 ports and liner companies paying about € 3000 each.

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